We are an an award winning independent graphic design partnership with over 20 years’ highly successful experience working for clients large and small. Based in London, we have all the expertise and experience that larger agencies offer combined with personal attention to detail and one-to-one client relationships. It’s a winning combination.



alice_beavenAlice Beaven
Alice established Positive2 in 1994 after graduating from Central St Martins School of Art. She has won three HEIST awards for her educational design work and her illustration work has been featured in Creative Review and Design Week.

She was personally responsible for the development of the point-of-sale graphics for Caffè Nero, including the iconic loyalty card, whose print run has now run into the millions.

In her spare time she paints and writes. Her illustrated book ‘The Complete Guide to Uninvited Advice on Raising Children’ was published by Hodder and Stoughton.


will_beavenWill Beaven
Will became a Partner in Positive2 in 2000. He is a graduate of the London College of Communication and previously worked in the creative partnership Fearlessbeaven who staged several acclaimed art exhibitions and produced sleeve artwork for the band Death in Vegas.

Before becoming a partner at Positive he held freelance positions at several high profile design agencies including Tor Pettersen and Partners, The Team and Bostock and Pollitt. His strengths are in typography, website design and project management and over the years has worked in a range of sectors for clients ranging from Tescos to the Samaritans. Will also played keyboards professionally for a number of years and currently spends his free time playing drums in a local rock band.

Client testimonials


‘Positive2 were involved with Caffè Nero from a very early stage and were instrumental in coming up with some of our most iconic designs. Their approach is professional and straightforward and avoids jargon or cliches and they seem to grasp the key elements of a brand, identity or promotion very quickly. It is rare that their first draft is not close to what I am looking for. They are also lovely people to work with.’

Paul Ettinger

Caffè Nero


‘Alice and Will are amazing to work with. They are very professional and solutions oriented and most importantly, creative! I worked with them on a global report on neglected tropical diseases which involved multiple stakeholders across different time zones and to crazy deadlines. They took all of this in their stride and took a lot of the stress and pressure away from me. I was thrilled with the final product and so were the partners. I will definitely work with this team again and I cannot recommend them enough!’

Thoko Elphick-Pooley

Uniting to Combat NTDs


‘Alice and Will at Positive2 provide a consistently high level of service. They are incredibly easy to work with, and skilled in understanding and translating a client brief to deliver on-brand and engaging creative solutions. Their personal approach offered many advantages, with easy access to discuss ideas and troubleshoot. Positive2 quickly became an extension to my team, working well with our internal designer and brand manager. I’d highly recommend Positive2 if you are after reliable, professional and personable creative support.’

Lisa Summer-Hayes

Senior Manager, Marketing and Campaigns. London South Bank University


‘Working with Positive2 is always fantastic. They are an incredibly talented team, drive projects forward with enthusiasm and many great ideas, and have seemingly endless patience! This combination always ensures I get the best possible results. They are very reliable and consistent with delivery time, and work within some very tight deadlines. All in all, they offer a superb design service, and have been a vital element in the publishing of my magazines.’

Harry Taylor

Editor, Brood Magazine


Clients include

Caffè Nero
Camberwell College of Arts
Cass Business School
City University
Contact Associates
Conisbee Structural Engineers
Council of Deans of Health
Davy Smith Architects
Ettinger London
Eversholt Rail Group
Ferguson Mann Architects
Forest Research
Forum for the Future
Fratelli Deli Cafe
HTP Architects
Imperial College London
London College of Fashion
London College of Music and Media
London Metropolitan University
London South Bank University
Medical Schools Council
Medacs Healthcare Group
National Council for Voluntary Organisations (NCVO)
Penna Plc
Poetry Live!
Portobello Records Limited
Queen Mary University of London
The Samaritans
The Sustainable Development Commission
Strong Language
SVM plc
Tavistock and Portman NHS Trust
Thames Valley University
University of the Arts London